SOCIAL PLANNING FOR CHURCHES AND NONPROFITS

360 DIGITAL ACADEMY | FREE STARTER WORKSHEET

Time: 45 minutes

Outcome: A four-week content plan with permissions, ownership, and a review rhythm.

Name / team: ____________________  Date: ____________________

1. UNDERSTAND AND ASSESS

Choose one audience and one useful action for the month. Plan at a pace your team can maintain. Use the example themes as prompts; replace every event detail with verified information before publishing.

Key idea: A content theme is a repeatable reason to post. Mix mission, community, useful information, and invitations. Every post needs a clear audience, useful message, appropriate asset, and one primary call to action.

Example post: Want to help at our next community service day? Visit [verified registration link] for the date, location, access information, and volunteer roles. Replace the bracketed detail before publishing; do not invent an event or beneficiary story.

Who are we trying to serve, and what question or need do they have?

Your response: __________________________________________________

What one action matters this month: learn, attend, volunteer, give, or share?

Your response: __________________________________________________

Who can draft, approve, publish, and respond within our available time?

Your response: __________________________________________________

2. BUILD YOUR WORKING PLAN

Build a four-week starter calendar

Draft one post per week, then add more only if capacity allows. Mission: explain a practical impact. Community: share an approved story. Helpful: answer a recurring question. Invitation: offer a specific, verified next step.

Week / theme | Message / audience | Asset / channel | CTA / owner / date

1: Mission and purpose | __________________ | __________________ | __________________

2: Community story | __________________ | __________________ | __________________

3: Helpful information | __________________ | __________________ | __________________

4: Invitation / next step | __________________ | __________________ | __________________

What is the permission process for stories, photos, children, and vulnerable people?

Your response: __________________________________________________

Who checks event details, links, image descriptions, captions, and readability?

Your response: __________________________________________________

How will comments, private questions, and sensitive requests reach the right person?

Your response: __________________________________________________

3. VALIDATE AND TAKE ACTION

[ ] Each post serves a specific audience and has one clear action.

[ ] Names, dates, locations, links, and accessibility details are verified.

[ ] Photo and story permissions are documented before publication.

[ ] Images have useful descriptions and videos have accurate captions.

[ ] No private or sensitive details are shared without appropriate permission.

[ ] A publisher, responder, and monthly review date are assigned.

Measure what changes: Measure the action you asked for: registrations, inquiries, volunteer signups, or useful conversations. Compare posts with the same objective; likes alone do not show mission impact.

Our baseline / target / source / review date: ______________________

Suggested implementation rhythm

Week 1: gather approved assets and draft the calendar.

Each week: verify details, publish, and respond to the community.

Month end: note what helped people act and reuse the strongest themes.

First action / owner / due date: __________________________________

Open issue / decision / approver: _________________________________

Practical education by 360 Marketing Solutions | 360digitalacademy.us